Beating Rose Bowl scammers at their own game

Fans are gearing up for the Badger’s 10th appearance at the Rose Bowl in Pasadena.

For the die-hard fans traveling to the game, there are some things to watch out for so you don’t show up empty-handed.

The Wisconsin Better Business Bureau is warning fans of ticket scams, questionable travel packages, and counterfeit merchandise.

Tickets to the public went on sale on Tuesday. People can get tickets by calling 1-800-GO-Badgers or in person at the Wisconsin Athletic Ticket Office.

Once they’re sold out, fans have to look elsewhere for tickets. People go through ticket brokers, online auctions sites like eBay, or classified ad websites like Craigslist. Some people even stand outside the stadium on game day. That’s commitment.

Whether you were the first to get your ticket, or you’re still trying to find one, here are some tips to avoid getting scammed before game day.

If tickets are sold out and you want to buy them from a re-seller, look up the business on You can see the business’s rating, complaint history, and reviews from past customers. Look over the fine print. Read the refund and guarantee policies carefully to see if there are any buyer protections.

If you buy them off a website like eBay, never leave the website to finish the transaction. You’ll lose the buyer protections sites like eBay provide.

If you buy them from someone online and have to pick them up, don’t go alone. The seller knows when and where you’ll be, and that you’re carrying a lot of money. They could be setting you up to get robbed.

If you’re purchasing a travel package, ask for the name, address, and phone number of the hotel where the room is located, and call the hotel to make sure that room actually exists.

No matter how excited you are for the game, don’t post photos of your tickets on social media. Scammers can replicate tickets using the bar codes. It could prevent you from getting into the game in the first place.

As for merchandise, be sure you’re buying things from the official team website or a reputable website that’s legally allowed to sell NCAA gear. Authentic apparel always has correct fonts, color and spelling. The tags will be attached and usually includes a hologram sticker.

For more tips on avoiding ticket scams and more, click here.

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