Busch Light, John Deere announce limited edition ‘For The Farmers’ cans
The companies will also sponsor a 'Cornfield Cornhole' event later in May
BIG BEND, Wis. (WKBT) – Busch Light partnered with John Deere to create a special edition can to support American farmers.
The “For The Farmers” can, available May 16, comes in specially made 24- and 30-pack cases featuring farming graphics and John Deere equipment. For each case sold, Busch Light will donate $1 to Farm Rescue up to $100,000, with John Deere matching those donations. Farm Rescue is an organization that provides assistance to farm and ranch families that have experienced a major injury, illness or natural disaster.
“The ‘For the Farmers’ cans mark a legendary union of two iconic brands with a shared passion for supporting farmers and the great Heartlands of America,” said Krystyn Stowe, head of marketing for Busch Family Brands at Anheuser-Busch. “We knew that John Deere was the perfect companion to join forces with us as we bolster our shared efforts to support the farming community that is so important to us.”
“This collaboration presents an exciting, valuable opportunity to celebrate farmers, the ag industry as a whole and the important work of Farm Rescue,“ said Jenny Ose, marketing for Deere’s Agriculture and Turf. “We’re thrilled to be part of this campaign because it supports Farm Rescue’s mission and our farming communities across America.”
Busch Light and John Deere also will sponsor a “Cornfield Cornhole” event in Big Bend on Saturday, May 21. This will not be your average cornhole contest, however. At Cornfield Cornhole, a John Deere tractor and ground-posted slingshot will catapult hay bales wrapped in “For the Farmers” graphics across the cornfield to reach an oversized cornhole board. There will be four rounds, with a group of lucky attendees taking part in the final game.
For tickets to the event, visit Busch.com/forthefarmers.
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