Company celebrates 150 years in Coulee Region

A la Crosse company is celebrating 150-years of doing business in the Coulee Region. Dakota Supply Group started in 1868 in La Crosse.

DSG used to be the WA Roosevelt Company. The company is a wholesale distributor of plumbing, heating, refrigeration, electrical, and onsite water products and is an employee-owned company.

“You can’t have a great business without great customers. And you can’t have great customers without great people. And that’s the key to this business being around for 150 years,” said Todd Eber, director of marketing for DSG.

Including its history as W-A Roosevelt, it is the second oldest company in the state.