Gov. Evers travels to La Crosse to recognize tourism
LA CROSSE (WKBT) — Explore La Crosse marked National Travel and Tourism Week by inviting local and state politicians, including Gov. Tony Evers, to check out all La Crosse has to offer.
Wisconsin Department of Tourism Secretary-designee Anne Sayers and the governor toured the city in a trolley car and made stops on Grandad Bluff, the La Crosse Center and The Pearl Ice Cream Parlor.
“This part of the state really does a great job in bringing tourists to west-central Wisconsin,” Evers said. “And it pays off because it helps the economy grow throughout the area.”
Explore La Crosse executive director A.J. Frels said the recovery of regional tourism last year happened faster than expected.
“We saw that visitors were back with a vengeance the last half of the year,” Frels said. “Obviously coming out of COVID through May and June, it was fairly slow. And then last half of the year, it came back extremely strong.”
In 2019, the area collected $281 million in direct visitor spending, Frels said.
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