It’s time to give back: La Crosse nonprofits highlight importance of Giving Tuesday

LA CROSSE (WKBT) — Black Friday. Small Business Saturday. Cyber Monday.

After a few days of shopping comes a day to focus on community. Giving Tuesday allows people to donate to local charities in their neighborhoods, reminding us the holidays are not just about buying, but also giving.

“Giving Tuesday is all about giving back and that be paying attention to the needs to your neighbors and family members,” said Katie Berkedal, program director  of La Crosse Community Foundation.

Covid-19 has prevented nonprofits from hosting fundraisers, and  many are hoping to raise money through Giving Tuesday. La Crosse Promise, a nonprofit that helps high school students become college or career ready, is one of the local nonprofits hoping to earn donations on Giving Tuesday.

“We’re hoping to raise up to an additional 20,000 dollars from giving Tuesday,” said Aaran Czappa, the executive director of La Crosse Promise.

But money isn’t the only thing people can give on Tuesday. People also can donate their time. Some nonprofits are looking for volunteers to help out with in person events.

“There’s always work on committees that can be done from operations to marketing to event planning,” Czappa said.

No matter how you donate, it’s important to be safe and watch out for people who may take advantage of these contributions.

“We do see a spike in complains being filed and people unfortunately being victimized,” said Michael Domke, director of the Wisconsin Bureau of Consumer Protection.

Always avoid giving your information over the phone, as well as other forms of payment that seem out of the ordinary, he said.

“You want to avoid cash apps and crypto currency, or wiring money,” Domke said. “Those should all be red flags.”

As for giving back, the La Crosse Community Foundation believes it is important for every person in the community to participate.

“The whole community is healthy when every individual and family is healthy,” said Berkedal.

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