La Crosse Riverfest kicks off weekend with kids parade

LA CROSSE (WKBT) — Young Coulee Region residents kicked off the long holiday weekend with the kids parade Friday during Riverfest.

The parade began and finished at the fountain near the entrance to Riverside Park.

The parade was not a costume competition, a change from previous years. Instead, everyone was invited to walk the route to promote community inclusion.

“All the kids who participate in the parade get a medal and a flag to keep,” said 2009 first mate Jacki Strutt. “And they also get homemade instruments and are allowed to be in the band.”

Riverfest continues through July 4. The full list of events is on the celebration’s website.

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