Longtime La Crosse broadcast industry leader inducted into WBA Hall of Fame

LA CROSSE (WKBT) – A longtime La Crosse broadcast leader is being honored for his years of dedication to the industry.

On Thursday, the Wisconsin Broadcasters Association inducted Howard Gloede into its Hall of Fame.

Gloede started as an intern with La Crosse’s Mid-West Family Broadcasting in 1979 and worked his way up through the sales department.

In 2009, Gloede was named president and general manager of the company, a position he held until his death in 2019.

“He was a great guy, he was a mentor to a lot of us,” said Brian Jackson, the current general manager of Mid-West Family Broadcasting. “He was a prankster,  a jokester … he was adamant about creating an environment here that was fun for people that worked here, fun for our clients, fun for our listeners.”

Jackson also said Gloede had a vision for the station that he succeeded in implementing and wanted to make sure the company was embedded in the community.

Three others were also inducted into the Hall of Fame tonight, including the late Gene Purcell, who also started his radio career in La Crosse.

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