Massive ad campaign planned for new photo ID law

MADISON, Wis. (AP) — Ads educating Wisconsin voters about the new photo identification requirement will hit the airwaves next month.

The effort, which will involve a website, print ads, billboards, brochures, a toll-free hotline, and television and radio spots, is designed to inform voters about the law that takes effect with the February primary election.

The ads were developed by the Knupp, Watson and Wallman advertising firm with the state Government Accountability Board. The theme is “Bring it to the ballot.”

The law requires voters to present a photo ID when voting. The campaign will let voters know how to get free identification if they don’t have a driver’s license or other acceptable form of ID.

The campaign is scheduled to run 28 weeks through paid public service announcements costing about $436,000.