Public weighs in on La Crosse billboard ordinance

LA CROSSE, Wis. — The public had a chance Monday to provide input on what regulations there should be, if any, concerning billboards in La Crosse County.

A county committee has spent the last several months working on a possible ordinance dealing with business signs, both on-premise and off-premise.

Some of the regulations could include size, height, distance from roadways and distance from other signs.


Right now, there is a moratorium on digital billboard in the city of La Crosse. Those working on the possible ordinance say it’s all about finding the right balance.

“I think the advertising that signs provide is important for our businesses. Directional signs are important for people to find their way to businesses. But we also have to balance that with the aesthetics of the region,” said Charles Handy, La Crosse County Planner.
La Crosse County Board Member, Maureen Freedland said, “It isn’t necessary for signs to be so large, so bright, so flashy that they intrude on people’s homes or that they make the highways unsafe.”

News 8 was told the issue will likely move to a county board committee next month. From there, supervisors will decide if there should be another public hearing on the issue.