RootinCrown consignment shop in La Crosse finds new digs near downtown


LA CROSSE, Wis. (WKBT) – The RootinCrown, a faith-based consignment shop where donors designate local nonprofits at both the purchase and donation end, has secured a new location at 47 Copeland Ave. near downtown.

The shop must move from its 1906 Ward Ave. site because Kwik Trip has contracted to buy that structure and the former Redwood Motel at 3305 Mormon Coulee Road to build a mega Kwik Trip, with groundbreaking to begin in 2021.

The new RootinCrown will be in a building that most recently was home to Smith Furniture, across from Festival Foods, according to a news release on RootinCrown’s Facebook page.

It will have a “soft” opening in mid- to late-April, with the grand opening planned for Friday, May 1. Although no RootinCrown representatives could be reached Thursday, the Facebook page says hours of operation will be announced within a week.

RootinCrown’s lease on its other location at 723 Western Ave. in Holmen expires on March 31, so that will close and be accommodated at the new store, which also will be a touring/training store for all licensees, according to the Facebook page.

RootinCrown, which Mary Jo Wilbur opened in October 2017, sells donated items. Donors choose registered nonprofit organizations to receive half of the proceeds from their items.

“Even though this has been a very hard decision to make, especially with the decision of closing Holmen, the timing, to have to be out of BOTH locations, at the same time, could not of been any better,” the Facebook announcement says. “The RootinCrown solidly believes our Path AND Journey is 100% for our God’s intentions and we TRUST 100% where he leads us AS he leads us. He has been a FAITHFUL Provider for us.”

The RootinCrown was happy to profit share. RootinCrown was able to share $26,148.95 with nonprofits in 2018 and $12, 558.11 in last year, according to the Facebook posting.

The Holmen store’s last day will be Saturday, March 28, and the La Crosse store’s last day will be Saturday, April 18.