More than 9,300 stores closed in 2019
2019 was another bruising year for many American retailers, despite healthy consumers and a strong economy.
Sections
Extras
Watch Now
2019 was another bruising year for many American retailers, despite healthy consumers and a strong economy.
Dollar General remains one of the fastest-growing retailers in America, attracting customers with rock-bottom prices on snacks and household goods. It's so confident in that strategy that it plans to open 1,000 new stores in 2020, just as it has for the past several years.
The makeup world is filled with celebrities endorsing big brands in expensive advertisements. But Dollar General's humble, $5-and-under cosmetics line has gone viral, thanks to social media beauty bloggers.
As dollar stores sweep across America, they are facing growing scrutiny from opponents who argue that discount chains stifle local competition and limit poor communities' access to healthy food.
Dollar General is turning to a new strategy to push its budget-conscious shoppers to spend more at stores and attract wealthier customers hunting for bargains by expanding into home furnishings, kitchenware and party supplies.