LaCroix was the Millennial 'it' brand. Now it has lost its way
LaCroix was once the "it" brand in one of the fastest-growing parts of the beverage market. But bigger, deeper-pocketed companies have caught up, and LaCroix's popularity is fizzling.
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LaCroix maker's CEO blames poor results on 'injustice'
The company that makes the popular flavored sparkling water LaCroix reported a drop in sales and profit in its latest quarter. And the CEO is quite angry about it, saying that "much of this was the result of injustice!"
Pepsi vs. Coke -- the new cola wars are here
Get ready for a new round of cola wars! Or shall we say tea, water and organic beverage wars?
