The Salvation Army’s Red Kettle Campaign kicks off Saturday

LA CROSSE, Wis. (WKBT) – The Salvation Army of La Crosse County is getting ready to kick off its Red Kettle Campaign this weekend.

But first, it’s making sure all its volunteers have the bell-ringing basics down.

New this year, the organization is giving each volunteer their own ‘bell ringer in a bag’ — which includes a personal pair of bells, apron, mask, hand sanitizer, and precautions on how to ring bells while staying socially distanced.

The first day to pick up a bag was Tuesday, but there is another opportunity on Wednesday.

Just head over to The Salvation Army’s main office, which is at 223 N 8th Street in La Crosse.

There will be a drive-thru set up from 4 to 6 in the afternoon.

Bell ringing officially starts this Saturday, November 14th, and runs through December 24th.

The campaign raises about one-third of The Salvation Army’s annual budget and funds several programs, including the Emergency Shelter and Meal Program, the Back2School Program, and the Angel Giving Tree.

You can learn more and sign up to volunteer at