Wisconsin DHS recommends new, foreign brands as formula shortage continues

MADISON, Wis. (WKBT) — The Wisconsin DHS is updating parents and caregivers on new options as the formula shortage in the U.S. continues.

“We know that the infant formula shortage has been very stressful for parents, and we want Wisconsin families to know that they have options to access formula, including specialty formula, and breast milk. We also want to provide more tips for families during this national shortage,” said DHS Secretary-designee Karen Timberlake.

As the formula supply shortage continues, DHS recommends these tips for parents and caregivers:

  • Try a new brand of formula.
    • Most babies will do fine with different brands that are the same type they are currently being fed.
    • Talk to your doctor or pediatrician about short-term options.
    • Talk to your doctor or pediatrician about substitutes for hypoallergenic or specialty formula.
  • Try a formula that is made in another country.
    • Some of these formulas include Bubs, Kendamil, and Similac Pure Bliss.
    • The FDA has allowed these formula companies to market certain products in the U.S.
    • Stores are expected to start carrying these options soon.
  • Consider human milk options.
  • People looking for donor human milk can visit the Mothers’ Milk Bank of the Western Great Lakes website.
  • Anyone considering using human milk that is not from a certified milk bank should make sure the donor is a trusted family member or friend and that they’re tested to make sure they are free from transmissible disease. More guidance is available on the Academy of Breastfeeding Medicine website.
  • If you are currently breastfeeding, consider donating your excess milk to a local milk bank. You could also consider increasing your supply beyond what your baby needs and donating the excess.

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